My Expertise

Creative Direction

Manage the creative processes — overseeing the design, communications and productions.

CONCEPT AND DESIGN

Adopting the design thinking process, discover the problem to solve and defining the goals & objectives.

PRODUCTION MANAGEMENT

Overseeing the pre-production and on-site setup. Ensuring the designs are well executed.

INTERACTIVE & GAMIFICATION

Using technology, implementing creative solutions to create the immersive brand experience.

Bvlgari Gerald Genta
Bvlgari Event | Asgd. by Visionnaire

Experiential Marketing

Having a vast experience in many experiential marketing for several luxury and automotive brands.

Immerses costumers within a product or deeply engages them. Focusing on enables consumers to not just buy the products, but to actually experience the brand. 

  • Piaget Polo FortyFive
  • Bvlgari New Face In Time
  • Audi Q5 Iceberg at Boat Asia
  • Shell Eco Marathon
  • SK-II Magic Ring
Herbalife
Herbalife | Asgd. by Anthem

Shopper Marketing

Been working for a global agency with a significant retainer account of a top global FMCG company, handling their season campaigns.

Implementing the shopper behaviour studies into the design of store displays and activation mechanics.

  • Listerine POSM
  • Aveeno Retail Display
  • Dulux Store Display
  • Herbalife Retail Design
  • Cadburry Valentine's POSM
SK-II Travel Retail
SK-II | Asgd. by Leo Burnett

Travel Retail

Was in charge of the travel retail design and interactive mechanics for a top global beauty company.

Ensuring the brand campaign activation design is well aligned with the marketing objective & messaging. Grab shopper’s attention through FMOT strategy and connect seamlessly with their journeys whilst influencing purchase behaviours.

  • SK-II Crystal Clear Skin TR
  • Estée Lauder CNY Campaign
  • SK-II Yuko Shimizu TR